ABOUT

one man brand | small batch | maker of quality goods | designed & handcrafted in SoCal, USA

de luxe: adj 1819, from French de luxe, literally "of luxury,"...

the brand...

What is de Luxe Standard, you ask? Well, my friend… It’s not just a label but a grand perspective. While the phrase “de luxe” originates from the term “of luxury,” it shouldn’t be confined to merely expensive items or passing trends. We view “de Luxe” as a benchmark for excellence or a goal, if you will. Whether we’re talking about accessories, clothing, food, or even the way we live our lives, ‘de Luxe’ should be the standard by which we choose. Therefore, it was only fitting to establish it as the genuine ‘Standard’ behind our products and, more importantly, our way of life.

As a one-man brand (in case you’re wondering, that royal ‘we’ up there was a bit of grandiose flair; it’s just me), I invest my blood, sweat and tears into designing and crafting each item, prioritizing quality over quantity, crafting each piece to last a lifetime. Creativity, style, faith and a splash of humor are just some ingredients that make up the dLS (de Luxe Standard) brand. I’m proud of my motley collection of products and choose to be limited only by my imagination! I hope you enjoy what has truly become a labor of love.

Thank you for taking the time to learn a little about dLS and myself.

Strive for the ‘de Luxe Standard!

Ralph

Founder & Maker
de Luxe Standard, Co.