DE LUXE STANDARD
one man brand | small batch | maker of quality sundry goods | designed & handcrafted in SoCal, USA
de luxe: adj 1819, from French de luxe, literally "of luxury,"...
de Luxe Standard was born from the desire to create and offer captivating goods of the highest quality. A relentless passion for craftsmanship and obsessive attention to detail are what defines the de Luxe Standard. Creativity, functionality, faith and a splash of humor are just some ingredients that make up the dLS brand. We are proud of our motley collection of products and choose to be limited only by our imagination!
Hi, my name is Ralph and I’m the one behind the de Luxe Standard Company.
For longer than I care to admit, I’ve been a gear junkie, ahem… I mean avid gear collector. It didn’t matter if it was utilitarian or luxury, as long as it met my “Standard” it had the potential to join my collection. Watches, knives, bags, keychains, wallets, tools, even shoes are (notice I didn’t say “were”) just some of my obsessions. How much gear one should own?.... hint... just one more! Haha! Sorry, just a shameless joke amongst fellow gear jun… umm… collectors. Interestingly enough, having such a broad area of interests for much of my life, also gave me an unexpected insight for exceptional quality. I went through a lot of heart ache, time and money to obtain this insight. Now, it’s like a curse, but it’s one I proudly accept. I earned it or should i say, paid for it (wink).
As the years past, my appreciation for handmade goods took forefront. The allure of handcrafted items and their maker’s stories was an undeniable attraction. The relationship between an item and it’s maker is like a good story or movie. You don’t want it to end or you need to know more! This small ember of intrigue began to consume me. I wanted, No, I needed to be part of this community! Ultimately, my unrelenting fascination for handcrafted items and how they were made needed to be quelled. So with a creative soul, a keen eye for detail and some raw artistic ability, I eventually began making my own unique gear. From metals to composites, cottons to leathers, I create what inspires me, regardless of the medium and genre. Hence, my motley collection. The satisfaction of creating American made goods from start to finish has been a dream come true and the support I receive from patrons all over the world has been a surreal experience.
As a one man brand, I design and craft each item as if it were my own, focusing on quality, not quantity, that will last a lifetime. I hope you enjoy what has truly become a labor of love.
Thank you for taking the time to learn a little about me.