de luxe: adj 1819, from French de luxe, literally "of luxury,"...
standard: noun, 1. a level of quality or attainment.
de Luxe Standard was born from the desire to create quality goods that were not only unique and stylish but more importantly functional, because without a function... it’s just decoration.
As for the company name... while coincidentally guitar related, it’s actually a pledge to a higher standard in both work and life.
I hope you enjoy what has truly become a labor of love.
Founder, de Luxe Standard