one man brand | small batch | maker of quality goods | designed & handcrafted in SoCal, USA



de luxe: adj 1819, from French de luxe, literally "of luxury,"...

standard: noun, 1. a level of quality or attainment. 


the brand...


What is de Luxe Standard, you ask?  Well, my friend… It’s not just a label but a grand perspective.  While the phrase "de luxe" originates from the term "of luxury," it shouldn't be confined to merely expensive items or passing trends. We view “de Luxe” as a benchmark for excellence or a goal if you will.  Whether we’re talking about accessories, clothing, food, or even the way we live our lives, "de Luxe" should be the standard by which we choose. Therefore, it was only fitting to establish it as the genuine "Standard" by which our products are crafted and more importantly, the manner we live our lives.  Strive for the “de Luxe Standard!”

As a one-man brand, I invest my blood, sweat and tears into designing and crafting each item, prioritizing quality over quantity that will last a lifetime. Creativity, style, faith and a splash of humor are just some ingredients that make up the dLS brand.  I’m proud of my motley collection of products and choose to be limited only by my imagination! I hope you enjoy what has truly become a labor of love.

Thank you for taking the time to learn a little about dLS and myself.

Kind Regards,


Founder & Owner
de Luxe Standard, Co.