ABOUT

one man brand | small batch | maker of quality goods | designed & handcrafted in SoCal,

de luxe: adj 1819, from French de luxe, literally "of luxury,"...

The BRAND...

What is de Luxe Standard, you ask? Well, my friend… it's not just a label but a grand perspective. "De luxe" is French for "of luxury," but it shouldn't be confined to expensive items or passing trends. We see it as a benchmark for excellence, a goal. Whether we're talking about accessories, clothing, food, or the way we live, "de Luxe" should be the standard by which we choose. So it only made sense to make it the genuine "Standard" behind our products and, more importantly, our way of life.

In case you're wondering, that royal "we" is a bit of grandiose flair... It's just me. Quality over quantity, built to last. Creativity, style, faith, and a splash of humor are the ingredients that make up the dLS brand, and I'm proud of my motley collection of products, limited only by my imagination.

Strive for the de Luxe Standard!

Ralph


Founder & Maker, de Luxe Standard, Co.

Meet the MAKER Behind dLS...

As an ever-learning artisan, I put heart and skill into every piece, crafting something special for you and, hopefully, for the generations after you. I work out of my home workshop, making nearly all of it myself. For those few projects that require specialized equipment or services, I partner with U.S. companies.

I craft a variety of pieces, many rooted in my faith, along with jewelry, everyday carry (EDC) gear, and other treasures that don't fit one category.

Off the bench, I'm a husband and father who leans on his Catholic faith, and very much a work in progress. I have a mild case of hat and shoe acquisition syndrome, love making a mess in the kitchen, and keep '90s country on repeat. If you like your whiskey or tequila, neat, we can be friends. As the grays keep coming, they remind me to stay present, create with passion, pray daily, and not worry so much… easier said than done.

Thank you for making this possible.


Ralph